
Speaking of bringing guests into the hotel, I want to take a moment and reflect on bookings so far. This is always the first question anyone asks you about the business. "How are bookings looking this year?" I have been asked this on several occasions, and am never really sure how to answer. Unbridled enthusiasm is not the way to go; answering that particular question with the energy of Tony the Tiger, that famous breakfast advocate, would go a long way in making me look mad. However, responding like Chicken Little, that infernal pessimist, would also not be appropriate. I have set up camp, unwaveringly, in the middle of the road, sitting on top of a fence. Essentially, advanced bookings, especially in this economy, are somewhat a misnomer. The window for these “advanced” bookings has shrunk; much of the time guests will call and book just a few days before they arrive. This is fine, of course, but does not help much for peace of mind or planning in advanced. The best we here at the Fisherman’s Wharf Inn can hope for is bright blue skies, low gas prices, the wanderlust of summer and the allure of the sea; all of these factors combining in one way or another hopefully will bring in lots of customers, old and new.

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